- Pay-Per-Click is exactly what it says. Paying per click. This means when someone click on your ad, you pay the search engine a small fee for that service.
- Research indicates that customers click on paid search ads more often than any other form of digital advertising. People really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs.
- PPC Marketing allows advertisers a unique means of putting their products & services in front of an audience who is actively and specifically seeking out their product. Customers are searching for a specific product or service and will therefore see your ad above the organic results.
- Advertisers are able to measure the quality of traffic that results from search engine clicks.
As google now own Youtube, we can run a Pay-Per-Click campaign on Youtube. Have you seen them sponsored ads before your video starts? Your Video could be right there when ever somebody is searching for your products & services.
Users who have already visited your web site aka Past visitors will see more ads from you while they are browsing the web, watching YouTube videos or reading news sites. This will keep your brand top-of-mind and enticing repeat visitors to come back for more.
Advertising that relies on social information or networks in generating, targeting, and delivering marketing communications by using a particular Interpretation service to collect social information, establish and maintain relationships with consumers, and for delivering communications. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers
Advertise using websites, apps or social media through banners or other ad formats made of text, images, animation, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
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