Local SEO (Search Engine Optimisation) is an incredibly effective way to market your business online to locals. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This increases footfall to local business premises.
If you look at the ‘3 pack listing’ you will notice plenty of different attributes from standard organic results, such as opening times, review ratings, and even photos. Although Google is getting intelligent enough to pull this information directly from your website, this is not where these elements come from.
Everything that’s displayed in the local pack comes from the Google My Business profile. This is a critical part of Local SEO that’s becoming more important as Google tries to satisfy more search queries directly in the SERPs.
Previously known as Google Local, and for a time, even Google+ Local, Google My Business (GMB) is, as the name suggests, your business profile on Google. As part of your SEO Local package we will happily set up & configure your ‘Google My Business account’.
What local businesses require most to improve traffic to their websites or through their premises doors is visibility on what is known as the ‘local pack’ or ‘3-pack’. These are a block of three business listings that appear below the map in the results displayed after a Google search with local intent.
Below is the local pack that results from the search ‘Accountants in Cheshire’.
All our SEO local campaigns start by setting up and verifying your ‘Google My Business’ account. We then make sure your website optimised correctly aswell. We then set about gaining local citations. Its very important to try get local businesses mention your business and blog posts. This can be done through existing clients, local newspapers, websites, sponsor an event or meet up.